Following our Kickstarter campaign and whirlwind media tour, the hard work of building the Coolest Cooler and a company to support it began. The challenges of going from an idea to producing tens of thousands of coolers a year were intense and expensive.
Startup costs for design, engineering, tooling, and frankly everything, were higher than estimated and at the end of the day, the Coolest Cooler cost significantly more to manufacture and ship than was initially projected and more than all the Kickstarter funds combined.
After fulfilling over 20,000 backer awards, the Kickstarter funds were exhausted and the company was at a crossroads. Unwilling to give up, we began selling products at retail in 2016 to generate the extra money needed to get every remaining Backer their reward.
The Coolest Cooler would not exist as you see it today without the amazing support of our Kickstarter Backers, and we're committed to doing whatever it takes to reach our ultimate goal and get every Backer who brought this cooler to life the reward they deserve.
As of January 2018, we have fulfilled over 40,000 Backers, and every product sold helps get us a little closer to making this goal a reality.
Thank you Backers for your continued patience and support!